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"A new Harvard Business School (HBS) case study to be published next week examines what it took to pull off the ambitious and costly campaign, the prevailing market conditions, the structural and technical obstacles, as well as the many difficult decisions Beyoncé and her management team confronted along the way. With insights from top executives at Parkwood Entertainment, Columbia Records, Facebook and Apple, the HBS case asks M.B.A. students to decide what they would have done if they were working for Beyoncé."

Full Story: http://news.harvard.edu/gazette/story/2014/09/the-business-of-being-beyonce/

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This is the third college course inspired by Beyoncé, following “Politicizing Beyoncé" at Rutgers University and "MUS 391 A03: Beyoncé" at University of Victoria.

(Source: thequeenbey)

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